作品名称：丽活沁透护肤面膜
品牌名称：LiveFresh
设计师：彭伟 Lion Peng
这是一款面膜护肤套组产品，最大卖点是产品仅提供9天保质期。它的独特之处，在于企业完全采用在线预订的销售模式，通过航空物流配送产品。所以我们将产品的气质基调定义为“新鲜”。
This is a mask skin care set product, the biggest selling point is that the product only provides 9 days shelf life. Its uniqueness lies in that the enterprise completely adopts the sales mode of online reservation and distributes products through air logistics. Therefore, we define the temperament tone of the product as "fresh".
通过牛奶盒的包装，暗含内部产品与牛奶一样新鲜，其撕开方式与牛奶盒保持一致。通过冰箱的物流包裹，突出产品采用快捷与保鲜的配送，其快递箱上的文案，巧妙地将宣传信息设计为电器能耗表，使整体看起来更加协调。
Through the packaging of milk boxes, it is implied that the internal products are as fresh as milk, and the tearing method is consistent with that of milk boxes. Through the logistics package of the refrigerator, the quick and fresh-keeping distribution of products is highlighted, and the copy on the express box skillfully designs the publicity information as an electrical energy consumption meter to make the whole look more coordinated.
这样一来，包装整体看起来具有强烈的新鲜味道，色泽明亮而的包装特质，使产品在化妆品零售中别具一格，从而脱颖而出。
In this way, the overall package looks strong fresh taste, bright color and packaging characteristics, making the product unique in cosmetics retail, so as to stand out.
